Analyzing Search Engine Manipulation Campaigns
Nicolas Christin
Carnegie Mellon University
Associate Director and Faculty, Information Networking Institute
Senior Systems Scientist, CyLab
Understanding online crime from an economic and operational standpoint has become a key to trying to turn the tide. The speaker will describe two measurement studies that provide evidence that fraudsters increasingly are focusing their efforts on search-engine manipulation. One focuses on the compromise of high page rank web sites to redirect users to web sites for the unauthorized sale of prescription drugs. The second study examines the use of “trending” search terms to lead users to malware-distributing or ad filled web sites. The talk also presents an economic model of this activity and discusses how web site intervention can impact the profits fraudsters achieve.RSVP: Nicole Daniels at 212-237-8920 or email ndaniels@jjay.cuny.edu. For additional information please contact Professor Doug Salane, Director of the Center for Cybercrime Studies, 212-237-8836 or email dsalane@jjay.cuny.edu.
Date:
January 19, 2012
Time:
1:30 PM
College:
John Jay College of Criminal Justice
Address:
899 10th Avenue
Manhattan
Building:
T-Building - Haaren Hall
Room:
630T
Phone:
(212) 237-8005
Website:
Admission:
RSVP: Nicole Daniels at 212-237-8920